Asia’s World Entertainment Market
 
FILMART just celebrated its 14th edition with great success in March 2010.  As a leading event in Asia and an important film market in the global film calendar, it attracts renowned producers, distributors, investors and professionals from around the world to launch full scale promotion, network with key industry players and negotiate deals.

2010 Highlights
 
-- Group pavilions organised by China Film Promotion International <China>, Unifrance <France>, JETRO & UNIJAPAN <Japan>, KOFIC <Korea>, FINAS & MDeC <Malaysia>,  Center for International Trade Expositions and Missions with the Animation Council of the Philippines, Inc <Philippines>, Association of Independent Television Production Companies Singapore (AIPRO) <Singapore>, Taipei Film Commission & Taipei Audio-Video Production Association <Taiwan>, Department of Export Promotion <Thailand>, UK Film Council <UK>, Israel Export Institute <Israel>, PPFI <Indonesia> etc. New pavilions were also organised by Shanghai Zhangjiang Animation & Technology Co., Ltd. <China>, Korea Creative Content Agency (KOCCA) <Korea>. 
 
-- TV World: The thematic initiative was joined by 157 companies to explore global TV business opportunities through various activities, including an elaborated International TV Forum.
 
-- Animation & Digital Entertainment World: A total of 88 exhibitors from digital content hotbeds such as Chinese mainland, Japan, Hong Kong, Malaysia, the Philippines, Singapore and Thailand. 
  
-- Equipment & Post-production Services Pavilion: A total of 37 leading companies from Australia, Japan, Hong Kong, Singapore, Malaysia, Thailand and Ukraine showcased their state-of-the-art products and services.  In particular, the Association of Motion Picture Post Production Professionals (AMP4) returned to FILMART with 13 member companies to form the Hong Kong Motion Picture Post Production Pavilion which featured the latest service and technology of post production (in particularly on the 3D technology) provided by Hong Kong companies.

Why Exhibit at FILMART?
 
Heading into its 15th year in 2011, FILMART has firmly established itself as Asia’s World Entertainment Market. An on-site survey conducted by an independent agent, Oracle Added Value, rated FILMART as “the most important film-trade platform in Asia.”  
 
Tap into an Extensive Business Network
-- FILMART 2010 attracted 548 exhibiting companies from 29 countries and regions (up 8.5%)
-- 4,943 trade visitors from 51 countries and regions (up 9.8%)

Meet Key Players from Across the Entertainment Industry
-- FILMART actively promotes cross-industry and multimedia convergence
-- Exhibitors from areas of film, TV, animation, digital entertainment, equipment and post-production
-- New initative on TV documentaries launched in 2010.

Gain Access to the Chinese Market
-- Heavy presence of Chinese mainland companies and buyers
-- Take advantage of the Closer Economic Partnership Arrangement (CEPA) # between Hong Kong and the mainland by lining up with Hong Kong registered companies 
 
>  Cantonese films co-produced by Hong Kong and the mainland can be distributed and screened in Guangzhou Province
>  Hong Kong-produced Chinese language films, with the Hong Kong producer owning over 50% of the copyright, are free from the import quota.
>  Hong Kong registered companies can establish wholly-owned companies to construct or renovate cinemas
>  Hong Kong registered companies enjoy the same maximum number of TV drama episodes as mainland companies.
 
Market Your Products and Services Strategically
-- Tactically scheduled prior to Cannes, FILMART provides an ideal timeslot for Asian business and for closing deals at Cannes
-- Diverse advertising channels such as market screening, online screening room, fair directory, lightboxes, trailer display, and many more!
 
Take Part in a Wide Array of Special Events and Seminars
-- Dozens of events provide excellent occasions for networking and industry exchange 
-- Create hype for your company, artists and new titles by hosting your own events