The Hong Kong International  Licensing Show is one of the most licensing-focused exhibitions in the region. The key objectives of the event are:
-- to assist licensors and licensing agents to search for partners and expand their regional licensing network in Asia, in particular in Chinese mainland; and
-- to provide a one-stop platform for people involved in the licensing business (licensors, licensing agents, licensees, advertising & marketing agencies, brand builders, legal advisors and design professionals etc.) to feature, source and promote new properties & licensing-related services.

Highlights of 2010:
-- Over 13,000 trade visitors including licensees, manufacturers, distributors and retailers
-- Over 140 exhibitors from 12 countries and regions
-- Over 300 brands and properties from characters, entertainment, art, sports, fashion, collegiate, celebrity to corporate brands
-- Concurrently held with HKTDC Hong Kong Toys & Games Fair

Special highlights:
-- Hong Kong International Licensing Conference, where renowned international and local licensing professionals examine the latest developments and trends in the industry and share their insights on licensing business in the Chinese mainland
--The Premier Asian Licensing Awards Presentation, where the achievements of successful licensing players in Asian market are acknowledged.

Major Exhibit Categories:
-- Art and Design
-- Celebrities
-- Characters
-- Collegiate
-- Corporate Brands
-- Digital Entertainment
-- Entertainment
-- Fashion and Lifestyle
-- Sports